For several weeks now, we've been criss-crossing central Alsace, with a table, a few crates and a lot of envy in the trunk.
The aim? Talk wine, let people taste it, chat, have a laugh, meet people. And maybe sell a few skittles. But let's be honest: markets aren't about hitting the jackpot. What counts is what we don't measure: the encounters, the exchanges, the people who come back, who tell their neighbors or their cousin.
We're here on Mondays in Kaysersberg, Thursdays at Les Halles Couvertes, Fridays in Turckheim and Saturdays at the Saint-Joseph market in Colmar. And the other days? We explore, we test, we set up here and there, to see what happens.
And since you ask: yes, things are progressing slowly but surely.
In July, we sold almost a hundred bottles. Not enough to buy a château, but enough to validate the idea.
The initial investment? Less than 100 francs, an old table and a well-stocked trunk. Just goes to show that, with a little desire (and a lot of elbow grease), you can already make things happen.
That's not what we're going to make a living from yet, but it's already proof that the project speaks to people. And that makes you want to keep going.
It also shows the winegrowers that we really believe in it. That we take the time to be in the field, to let them taste our wines, to listen to them. And that they can trust us to carry their bottles the right way.
On the side, a nice little spotlight thanks to this article from Point Éco Alsace, which published an article on our adventure. A few shares, encouraging feedback, and a real visibility boost.
And then, we continue to fine-tune our selection. Listening to your opinions (yes, even those who say "I don't really like wine" - we see you), testing new winemakers, looking for that little something extra that sticks to our values.
And while we're talking to you, we're preparing a newsletter. Yes, a real one, with fresh info, a few ideas in the back of your head and probably a not-so-bad pun or two. Open subscription right here 🍷
We're staying the course. We'll keep you informed. And we'll see you soon at a market, online, or elsewhere.
